Media kit

A media kit should contain all the necessary information and assets for a journalist, blogger, or potential partner to write a story or propose a collaboration with minimal back-and-forth. Key components typically include:
 
Foundational Information
  • Company/Brand Overview: A brief, compelling narrative of your business, including its mission, vision, history, and target audience.
  • Fact Sheet/Boilerplate: A concise, “at-a-glance” document with key statistics, such as founding date, headquarters location, number of employees, and notable achievements or awards.
  • Key Personnel Bios: Short biographies and professional headshots of the founders and main executives, highlighting their expertise and relevance.
  • Contact Information: Clear contact details for the specific person or public relations team handling media inquiries (email, phone number, website URL, and social media handles).
 
Visual Assets & Branding
  • High-Resolution Images: A selection of professional photos of your products, team, facilities, or relevant lifestyle shots.
  • Logos and Brand Guidelines: High-quality logo files in various formats (e.g., PNG with transparent background, JPEG, vector formats like SVG) and a brief guide on proper usage (color codes, fonts, do’s and don’ts).
  • Videos/Multimedia (Optional but Recommended): Links to product demos, B-roll footage, past interviews, or promotional videos.
 
Social Proof & Performance
  • Press Releases: A collection of recent and relevant press releases detailing major announcements, product launches, or events.
  • Media Mentions/Past Coverage: Links or excerpts from previous articles, interviews, or reviews in reputable publications.
  • Testimonials & Case Studies: Short, powerful quotes from satisfied customers or partners, and brief case studies that demonstrate success and credibility.
  • Statistics & Metrics (for partnerships/advertising): Relevant data on audience demographics, website traffic, and social media engagement rates to attract potential advertisers and collaborators.
By providing these materials in an organized, easily accessible format (such as a dedicated webpage or a downloadable Google Drive/Dropbox folder), you help control your brand’s narrative and streamline the media’s job.

Will Farrell

Federated Hermes
Assistant Manager, EOS
London

Will co-leads the climate change theme at EOS, the stewardship arm of Federated Hermes Limited, where his coverage includes companies in Europe and Australia, primarily financial services, energy, chemicals, and materials. Prior to joining EOS, Will worked in the energy and infrastructure investment banking team at Macquarie Capital, where he specialised in renewable energy. Before that, Will held a number of roles across the UK climate policy space, including as a parliamentary researcher for Rt. Hon. Chris Skidmore MP on climate and energy issues, and as a climate and economic policy analyst at a diplomatic institute. He was appointed as a voluntary adviser to Rt. Hon. Alok Sharma MP, President of COP26, on preparations for COP26 after co-founding a Westminster climate policy group in 2019, which engaged MPs and Members of the House of Lords to advocate for more ambition on climate action in public policy. Will has a Bachelor’s degree (1st Class Honours) in Economics from the London School of Economics and Political Science.